https://xavierlalannetauzia.com Xavier Lalanne-Tauzia Mon, 27 Apr 2026 20:15:42 +0000 https://xavierlalannetauzia.com en https://xavierlalannetauzia.com/Home Wed, 17 Apr 2024 16:28:05 +0000 Xavier Lalanne-Tauzia https://xavierlalannetauzia.com/Home https://xavierlalannetauzia.com/About Wed, 17 Apr 2024 16:28:05 +0000 Xavier Lalanne-Tauzia https://xavierlalannetauzia.com/About ABOUT Xavier has spent over a decade at the intersection of media and culture. As an Art Director and illustrator, he works across brand identity, editorial, and experiential. Currently at WSJ. Previously BBC, VICE and TBWA/NYC.xav.lalannetauzia@gmail.com@xavier.lalanne <img width="751" height="751" width_o="751" height_o="751" data-src="https://freight.cargo.site/t/original/i/25a0edd45a24d6d23b97c07d10e13a08213c256b0bb76a4557e3ef0a8a40e173/Socialter-Portrait-2.png" data-mid="246172743" border="0" data-scale="74" src="https://freight.cargo.site/w/751/i/25a0edd45a24d6d23b97c07d10e13a08213c256b0bb76a4557e3ef0a8a40e173/Socialter-Portrait-2.png" /> PRESS/EXHIBITIONS/AWARDS 16 Visual Artists to Watch, Everpress | 2020 Feature, It’s Nice That | 2020Treviso Comic Book Festival, Surreal Pop Exhibit | 2020Society of Illustrators 63 Annual &amp; Exhibit | 2020 CLIENTS Adidas Originals ⟡ BBC ⟡ Bloomberg Businessweek ⟡ Buck&nbsp;⟡ Business Insider&nbsp;⟡ Buzzfeed News&nbsp;⟡ Culture Trip ⟡ Doordash ⟡&nbsp;Geico ⟡ Medium ⟡ The New York Times ⟡ NBA ⟡ Nike ⟡ Quartz&nbsp;⟡ Refinery29&nbsp;⟡ Socialter&nbsp;⟡&nbsp;Tacombi&nbsp;⟡&nbsp;VICE ⟡ Wine52&nbsp;⟡ Wirecutter ⟡ ZEIT Campus ⟡&nbsp;ZEIT Leo https://xavierlalannetauzia.com/Art-Direction Thu, 02 May 2024 19:59:28 +0000 Xavier Lalanne-Tauzia https://xavierlalannetauzia.com/Art-Direction https://xavierlalannetauzia.com/BBC-1 Mon, 27 Apr 2026 20:15:42 +0000 Xavier Lalanne-Tauzia https://xavierlalannetauzia.com/BBC-1 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/76382790a05e6538dbefb3e742ad129b868f9d22eeceb9a8ae06e05d4257f9ee/bbc-website.jpg" data-mid="247639458" border="0" src="https://freight.cargo.site/w/1000/i/76382790a05e6538dbefb3e742ad129b868f9d22eeceb9a8ae06e05d4257f9ee/bbc-website.jpg" /> BBCRole:Art Direction, Branding, Design Rebrand and identity system for the BBC. Developed in partnership with BBC Studios, DayJob and Wolff Olins. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94726ea1b98945262721f7ea00c41b034ec6c97b59d5c43ed30e29c9dbcc6b12/LOGO-.jpg" data-mid="247639555" border="0" src="https://freight.cargo.site/w/1000/i/94726ea1b98945262721f7ea00c41b034ec6c97b59d5c43ed30e29c9dbcc6b12/LOGO-.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec957a94ac1d016cd5e01c0a8dceaa071416690434eac89a56cda9ed34d95037/LOGOS-blocks-.jpg" data-mid="247639556" border="0" src="https://freight.cargo.site/w/1000/i/ec957a94ac1d016cd5e01c0a8dceaa071416690434eac89a56cda9ed34d95037/LOGOS-blocks-.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2ef3c9f68015e8250fdfacf4a110f30c6df230e2be7c44a6af1a53656ee5d0d5/logo-system-2.jpg" data-mid="247639456" border="0" src="https://freight.cargo.site/w/1000/i/2ef3c9f68015e8250fdfacf4a110f30c6df230e2be7c44a6af1a53656ee5d0d5/logo-system-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc38a4b8e947de93eaa6b753de9e8740024d9c6f036ea9ce30bb3cf1a8680b14/BBCbrands.gif" data-mid="247639457" border="0" src="https://freight.cargo.site/w/1000/i/fc38a4b8e947de93eaa6b753de9e8740024d9c6f036ea9ce30bb3cf1a8680b14/BBCbrands.gif" /> Logo System Keeping the iconic logo as our anchor, we introduced a four-tier hierarchy to organize the portfolio. This system distinguishes the master brand from active newsrooms and specialized hubs, using color to signal live editorial functions and the logo as a signature of quality for specific genres. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ce444a9b5224d34ab4eed5978e502549a65d71c263c9752472937d4ebcfd426/typography.jpg" data-mid="247639454" border="0" src="https://freight.cargo.site/w/1000/i/3ce444a9b5224d34ab4eed5978e502549a65d71c263c9752472937d4ebcfd426/typography.jpg" /> Typography We retained the BBC Reith typeface but refined its application for tonal clarity. A sharp division between serif and sans serif allows the system to adapt to the subject matter, pivoting from serious investigative journalism to lighter lifestyle content. <img width="1920" height="1486" width_o="1920" height_o="1486" data-src="https://freight.cargo.site/t/original/i/1c44d0bea1afa190d32636f33a982c88a8f1c4619e6c79b063451856f0967a57/BBC-GRID-STYLEFRAMES.gif" data-mid="247640428" border="0" src="https://freight.cargo.site/w/1000/i/1c44d0bea1afa190d32636f33a982c88a8f1c4619e6c79b063451856f0967a57/BBC-GRID-STYLEFRAMES.gif" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/d1887b22ec2f99330540e88c48cce43d6b09f364454285d336eb14a4c6bce8f9/5x2-alt.jpg" data-mid="247639428" border="0" src="https://freight.cargo.site/w/1000/i/d1887b22ec2f99330540e88c48cce43d6b09f364454285d336eb14a4c6bce8f9/5x2-alt.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e05547cfd0dad6c52f9694a53ad0be7ca5e5e700fdcbee2e9bc5aa23d13c649b/8x2-3.png" data-mid="247639424" border="0" src="https://freight.cargo.site/w/800/i/e05547cfd0dad6c52f9694a53ad0be7ca5e5e700fdcbee2e9bc5aa23d13c649b/8x2-3.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/d4a800aff75472dda959f0b12f524903b43af6335a5863663957a50b35aa3c70/8x2-1.png" data-mid="247639427" border="0" src="https://freight.cargo.site/w/1000/i/d4a800aff75472dda959f0b12f524903b43af6335a5863663957a50b35aa3c70/8x2-1.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/e863ca1e8b0c4a94db00964dcbb9045e752c1ebd0f46b33c8e265aa3fd90e2bf/8x2-10.png" data-mid="247639426" border="0" src="https://freight.cargo.site/w/1000/i/e863ca1e8b0c4a94db00964dcbb9045e752c1ebd0f46b33c8e265aa3fd90e2bf/8x2-10.png" /> <img width="960" height="540" width_o="960" 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height="1455" width_o="1312" height_o="1455" data-src="https://freight.cargo.site/t/original/i/0d3d8228f28144f1cfdc114fa9d28c966e26be2aa663e614dcffce07647f1668/image-32d1c2e4-4ec8-4a80-ac9d-53acd3e9e84a.jpg.jpg" data-mid="247639439" border="0" src="https://freight.cargo.site/w/1000/i/0d3d8228f28144f1cfdc114fa9d28c966e26be2aa663e614dcffce07647f1668/image-32d1c2e4-4ec8-4a80-ac9d-53acd3e9e84a.jpg.jpg" /> <img width="1200" height="769" width_o="1200" height_o="769" data-src="https://freight.cargo.site/t/original/i/9dcc6a7e4f40c111d6eadc3fbcf478d43050b8f701ce5bf76f3bd0bb8a6ba798/image6.png.jpg" data-mid="247639435" border="0" src="https://freight.cargo.site/w/1000/i/9dcc6a7e4f40c111d6eadc3fbcf478d43050b8f701ce5bf76f3bd0bb8a6ba798/image6.png.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/83502b0d2d016ebc3727afe037ea727b49ae0e81d0d47c3eae6bf3e809c03c24/image38.png.jpg" data-mid="247640842" border="0" src="https://freight.cargo.site/w/1000/i/83502b0d2d016ebc3727afe037ea727b49ae0e81d0d47c3eae6bf3e809c03c24/image38.png.jpg" /> <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3a4555121072ee466d3c5323dd81e09d5c5ed94a108fbcebf861e87165dead2c/image13.jpg.png" data-mid="247640817" border="0" src="https://freight.cargo.site/w/1000/i/3a4555121072ee466d3c5323dd81e09d5c5ed94a108fbcebf861e87165dead2c/image13.jpg.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fb25e7eea9f89604aa11e27517b2d285adc23c2a4b76bcdd828c7638c6d9dbae/BBC-Brand-Guidelines-158.png" data-mid="247639459" border="0" src="https://freight.cargo.site/w/1000/i/fb25e7eea9f89604aa11e27517b2d285adc23c2a4b76bcdd828c7638c6d9dbae/BBC-Brand-Guidelines-158.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/8cab9e55392b2d1823cbb61030ea23cb200ca7e790e4032e0838ec0f1449d2de/BBC-Brand-Guidelines-144.jpg" data-mid="247639452" border="0" src="https://freight.cargo.site/w/1000/i/8cab9e55392b2d1823cbb61030ea23cb200ca7e790e4032e0838ec0f1449d2de/BBC-Brand-Guidelines-144.jpg" /> Graphic and Motion System The framework translates the BBC’s core pillars into a modular architecture. By turning the signature blocks into a storytelling tool, the identity can crop imagery, anchor typography, or stage editorial debates with precision. We paired this structure with a humanist art direction that favors gritty, authentic snapshots over polished aesthetics. To ensure the interface feels urgent and authoritative, we used a disciplined kinetic language built on sharp transitions rather than fluid curves. <img width="1500" height="636" width_o="1500" height_o="636" data-src="https://freight.cargo.site/t/original/i/baac3552ba2c89462b2cad8f727dc2f688398933cd595fb8a07c10518bc1d9b9/FAST.jpg" data-mid="247639460" border="0" src="https://freight.cargo.site/w/1000/i/baac3552ba2c89462b2cad8f727dc2f688398933cd595fb8a07c10518bc1d9b9/FAST.jpg" /> Digital Channels The system allowed us to scale from one news stream to over 15 global FAST channels. By using a consistent set of rules, we can launch new shows and channels instantly, ensuring everything is digital-ready the moment it's created. Subscription Brand Campaign We launched an engagement led pay model that targets frequent readers while keeping public safety news free. The marketing avoids high pressure tactics, relying on the same design discipline and factual tone as our journalism. <img width="600" height="1200" width_o="600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6a6f74eebcc53c0b91c63078e1fc2814dc7405770929ebb3348d25cd6648247d/Image-4b1045a8-459b-4bbc-a440-ce94b34d0dee.gif" data-mid="247639409" border="0" src="https://freight.cargo.site/w/600/i/6a6f74eebcc53c0b91c63078e1fc2814dc7405770929ebb3348d25cd6648247d/Image-4b1045a8-459b-4bbc-a440-ce94b34d0dee.gif" /> <img width="600" height="1200" width_o="600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9181561db16a43ad4e55393dda80bc3bde2271859176cdc7ff722a11fdf0119d/Image-92aa1dc3-8954-4c70-bad4-c2f97f62abfb.gif" data-mid="247639410" border="0" src="https://freight.cargo.site/w/600/i/9181561db16a43ad4e55393dda80bc3bde2271859176cdc7ff722a11fdf0119d/Image-92aa1dc3-8954-4c70-bad4-c2f97f62abfb.gif" /> <img width="600" height="1200" width_o="600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0f00340f67601363548589b2461bb362dfe69d57b9c051babe2503e19e020d10/Image-fbc9af55-efed-403d-a8f5-ba70fb897bff.gif" data-mid="247639411" border="0" src="https://freight.cargo.site/w/600/i/0f00340f67601363548589b2461bb362dfe69d57b9c051babe2503e19e020d10/Image-fbc9af55-efed-403d-a8f5-ba70fb897bff.gif" /> <img width="600" height="1200" width_o="600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6a3a2c098117be5a0d1f43e10d25ccbedffe3159667a9e2bbc6b36c5ea6f6abb/Image-56214717-06e7-438c-9b8b-9355f1380aa8.gif" data-mid="247639412" border="0" src="https://freight.cargo.site/w/600/i/6a3a2c098117be5a0d1f43e10d25ccbedffe3159667a9e2bbc6b36c5ea6f6abb/Image-56214717-06e7-438c-9b8b-9355f1380aa8.gif" /> <img width="2000" height="1444" width_o="2000" height_o="1444" data-src="https://freight.cargo.site/t/original/i/3f35b7a142520b141df735ca96ab2a7ec7c6f5226a682d9e81f1e5fcaa75edb1/image-OOH-a952-4e5f-a8a4-1bd590b06824.jpg" data-mid="247639455" border="0" src="https://freight.cargo.site/w/1000/i/3f35b7a142520b141df735ca96ab2a7ec7c6f5226a682d9e81f1e5fcaa75edb1/image-OOH-a952-4e5f-a8a4-1bd590b06824.jpg" /> https://xavierlalannetauzia.com/The-History-Bureau Fri, 20 Mar 2026 21:34:11 +0000 Xavier Lalanne-Tauzia https://xavierlalannetauzia.com/The-History-Bureau The History BureauRole:Art Direction, Design Designed the full graphics package for The History Bureau, a BBC World Service podcast hosted by Helena Merriman revisiting the 1999 apartment bombings.&nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c92afeadcc22a35a668190aecf322bc47e7ddbacf949b2398e8558d9720fc5f/BBC-PODCAST-HISTORY-BUREAU-Putin-KEYART-1x1.jpg" data-mid="246306566" border="0" src="https://freight.cargo.site/w/1000/i/2c92afeadcc22a35a668190aecf322bc47e7ddbacf949b2398e8558d9720fc5f/BBC-PODCAST-HISTORY-BUREAU-Putin-KEYART-1x1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb22bdcd46d2a636e547610c9a016e6e4e94f9b9521e14d08619bbe24fc0bb5a/BBC-PODCAST-HISTORY-BUREAU-Putin-KEYART-16x9.jpg" data-mid="246306565" border="0" src="https://freight.cargo.site/w/1000/i/fb22bdcd46d2a636e547610c9a016e6e4e94f9b9521e14d08619bbe24fc0bb5a/BBC-PODCAST-HISTORY-BUREAU-Putin-KEYART-16x9.jpg" /> <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/19c9774c900fb36f0d356a9be4939d0ee7554d953c1ac918fcb3d2be205b211c/BBC-HISTORY-BUREAU-DisplayAds-300x250.gif" data-mid="246306572" border="0" src="https://freight.cargo.site/w/300/i/19c9774c900fb36f0d356a9be4939d0ee7554d953c1ac918fcb3d2be205b211c/BBC-HISTORY-BUREAU-DisplayAds-300x250.gif" /> <img width="970" height="250" width_o="970" height_o="250" data-src="https://freight.cargo.site/t/original/i/ad2800626acbdc946cc141a62b8a257ce84d8ad64e28ca0b70591c0b07d47c80/BBC-HISTORY-BUREAU-DisplayAds-970x250.gif" data-mid="246306575" border="0" src="https://freight.cargo.site/w/970/i/ad2800626acbdc946cc141a62b8a257ce84d8ad64e28ca0b70591c0b07d47c80/BBC-HISTORY-BUREAU-DisplayAds-970x250.gif" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/169f077c7e1e756b2d2b98c2bddd0b2d2f4e34a9a09a3e62899ad3edec708dfe/image-49af2a22-624f-4b33-be3d-8906a56644da.jpg.gif" data-mid="246306596" border="0" src="https://freight.cargo.site/w/1000/i/169f077c7e1e756b2d2b98c2bddd0b2d2f4e34a9a09a3e62899ad3edec708dfe/image-49af2a22-624f-4b33-be3d-8906a56644da.jpg.gif" /> <img width="2224" height="1950" width_o="2224" height_o="1950" data-src="https://freight.cargo.site/t/original/i/56f5d36b3c695329e5729dfc5771bf395d3862890ca93ac2c99aa93341ba8284/Screenshot-2026-03-20-at-5.46.01-PM.png" data-mid="246306571" border="0" src="https://freight.cargo.site/w/1000/i/56f5d36b3c695329e5729dfc5771bf395d3862890ca93ac2c99aa93341ba8284/Screenshot-2026-03-20-at-5.46.01-PM.png" /> https://xavierlalannetauzia.com/The-Interface Fri, 20 Mar 2026 22:11:40 +0000 Xavier Lalanne-Tauzia https://xavierlalannetauzia.com/The-Interface <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/3c7d767a822eaf1e9e972e645d7c5574fcd3e4b775fe2c66370f00cee5343d52/BBC-PODCAST-THEINTERFACE-INTRO-16x9-4K.gif" data-mid="246306908" border="0" src="https://freight.cargo.site/w/1000/i/3c7d767a822eaf1e9e972e645d7c5574fcd3e4b775fe2c66370f00cee5343d52/BBC-PODCAST-THEINTERFACE-INTRO-16x9-4K.gif" /> The InterfaceRole:Branding, Design I created a full graphics package for The Interface podcast and Youtube show. Ranked #1 in genre on launch. <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/8ed20614be65581be274871b6e216bc941b83382e94c1dd11438c6144204c519/BBC-PODCAST-KEYART-THEINTERFACE-1x1.jpg" data-mid="246306927" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/8ed20614be65581be274871b6e216bc941b83382e94c1dd11438c6144204c519/BBC-PODCAST-KEYART-THEINTERFACE-1x1.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/84475c22d8a08dfd9fd96bc9293fa72495d61fde9599550c53e0c64bc5051cb5/Interface-Episodic-V1.jpg" data-mid="246540417" border="0" src="https://freight.cargo.site/w/1000/i/84475c22d8a08dfd9fd96bc9293fa72495d61fde9599550c53e0c64bc5051cb5/Interface-Episodic-V1.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ab455e3ca25116af5423070db085ead4182c91758736a1bf6a72911eec1fff0e/Interface-Episodic-V2.jpg" data-mid="246540418" border="0" src="https://freight.cargo.site/w/1000/i/ab455e3ca25116af5423070db085ead4182c91758736a1bf6a72911eec1fff0e/Interface-Episodic-V2.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/182faec93dc0d06379d7a961f9e9055ca431e155d9be7395a13237fbb5329d37/Interface-Episodic-V3.jpg" data-mid="246540419" border="0" src="https://freight.cargo.site/w/1000/i/182faec93dc0d06379d7a961f9e9055ca431e155d9be7395a13237fbb5329d37/Interface-Episodic-V3.jpg" /> <img width="1994" height="1123" width_o="1994" height_o="1123" data-src="https://freight.cargo.site/t/original/i/70e05733bf789c56f59168dd42b94198f917080c05f1e6c3fffa1557f5ae80d6/hosts-interface.jpg" data-mid="246327196" border="0" src="https://freight.cargo.site/w/1000/i/70e05733bf789c56f59168dd42b94198f917080c05f1e6c3fffa1557f5ae80d6/hosts-interface.jpg" /> <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/29bdcb59ffea9c3c63affa53cc879612756cf9b07a2820c22e5802ff9feb774e/BBC-PODCAST-THEINTERFACE-300x250.gif" data-mid="246306946" border="0" src="https://freight.cargo.site/w/300/i/29bdcb59ffea9c3c63affa53cc879612756cf9b07a2820c22e5802ff9feb774e/BBC-PODCAST-THEINTERFACE-300x250.gif" /> <img width="970" height="250" width_o="970" height_o="250" data-src="https://freight.cargo.site/t/original/i/209ae9707017f85e7175e89be28d816a3f3cf78ec09c2b001e5f236d7662d280/BBC-PODCAST-THEINTERFACE-970x250.gif" data-mid="246306949" border="0" src="https://freight.cargo.site/w/970/i/209ae9707017f85e7175e89be28d816a3f3cf78ec09c2b001e5f236d7662d280/BBC-PODCAST-THEINTERFACE-970x250.gif" /> <img width="2224" height="1950" width_o="2224" height_o="1950" data-src="https://freight.cargo.site/t/original/i/f8ac8d712f0a2f51a54f6064acc4f1217eb49b5c33c8599f730c53b8cd510a66/Screenshot-2026-03-20-at-6.17.35-PM.png" data-mid="246306958" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/f8ac8d712f0a2f51a54f6064acc4f1217eb49b5c33c8599f730c53b8cd510a66/Screenshot-2026-03-20-at-6.17.35-PM.png" /> https://xavierlalannetauzia.com/1800-Coconut-Oasis Wed, 17 Apr 2024 16:29:22 +0000 Xavier Lalanne-Tauzia https://xavierlalannetauzia.com/1800-Coconut-Oasis &nbsp; <img width="537" height="537" width_o="537" height_o="537" data-src="https://freight.cargo.site/t/original/i/b2ea9951d67f5c018fac7df2e9020c032b1dc939700f62a6fa8027184178cab7/1800-DayNVegas-Socials-537px.gif" data-mid="209158252" border="0" src="https://freight.cargo.site/w/537/i/b2ea9951d67f5c018fac7df2e9020c032b1dc939700f62a6fa8027184178cab7/1800-DayNVegas-Socials-537px.gif" /> 1800 Coconut OasisRole:Creative, Design, Experiential I led the creative concept and visual identity for a VIP brand activation in partnership with 1800 Tequila at Lyrical Lemonade and Day N Vegas. Designed as an 'oasis’ the space offered an immersive escape from the festival’s heat. I worked directly with fabricators–providing creative oversight on layouts, and environmental graphics to ensure a cohesive build from concept to on site execution. <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/b6db5f79d73c0ca53416a6754315ddcade2b37c7e6b3d3b0b617864631d63bc3/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-16.jpg" data-mid="209158238" border="0" src="https://freight.cargo.site/w/1000/i/b6db5f79d73c0ca53416a6754315ddcade2b37c7e6b3d3b0b617864631d63bc3/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-16.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/b3e0b9b31615b45300ac03fd74dbcd9ff53fe1881a1a9d6e2613936c76a100a6/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-9.jpg" data-mid="209158239" border="0" src="https://freight.cargo.site/w/1000/i/b3e0b9b31615b45300ac03fd74dbcd9ff53fe1881a1a9d6e2613936c76a100a6/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-9.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/288e1e987e1dbcd96083d195eec8feef33e1933f3fc53723a8484e5d3be2a536/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-39.jpg" data-mid="209158240" border="0" src="https://freight.cargo.site/w/1000/i/288e1e987e1dbcd96083d195eec8feef33e1933f3fc53723a8484e5d3be2a536/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-39.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/0ab0dbc822c6490b638be85a9069ad42a4f98330b9923a0ed550f4ad7a277924/1800-x-Noisey-Summer-Smash-2019-LowRes-SJensen-33.jpg" data-mid="209158241" border="0" src="https://freight.cargo.site/w/1000/i/0ab0dbc822c6490b638be85a9069ad42a4f98330b9923a0ed550f4ad7a277924/1800-x-Noisey-Summer-Smash-2019-LowRes-SJensen-33.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/ac9e167633513ac3d06b52e3c5614be4146f41ce57511fe6f309b23bb7b62da0/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-19.jpg" data-mid="209158242" border="0" src="https://freight.cargo.site/w/1000/i/ac9e167633513ac3d06b52e3c5614be4146f41ce57511fe6f309b23bb7b62da0/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-19.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/86d123628b9876530cfccf552675aa3067d9cb928dbd064e1915c7017bac16c1/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-43.jpg" data-mid="209158244" border="0" src="https://freight.cargo.site/w/1000/i/86d123628b9876530cfccf552675aa3067d9cb928dbd064e1915c7017bac16c1/1800-x-Noisey-Summer-Smash-2019-Low-Res-SJensen-43.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/a1444c0774cef34f227f29fefe973f9a11a82923c36926d6455c99e968611db0/AA_1800viceDNV-2.jpg" data-mid="209158245" border="0" src="https://freight.cargo.site/w/1000/i/a1444c0774cef34f227f29fefe973f9a11a82923c36926d6455c99e968611db0/AA_1800viceDNV-2.jpg" /> <img width="1000" height="769" width_o="1000" height_o="769" data-src="https://freight.cargo.site/t/original/i/3a1b638de6fbbe51c50b1df1e10347a6be5ab895a2e9db9f96308364e95e686f/AA_1800viceDNV-129.jpg" data-mid="209158250" border="0" src="https://freight.cargo.site/w/1000/i/3a1b638de6fbbe51c50b1df1e10347a6be5ab895a2e9db9f96308364e95e686f/AA_1800viceDNV-129.jpg" /> <img width="1000" height="1329" width_o="1000" height_o="1329" data-src="https://freight.cargo.site/t/original/i/02dbe903643432c7766460df79ea49bf4dc6e8231dceeece20c1bb5713fbfa9d/1800Daytime.jpg" data-mid="209158248" border="0" src="https://freight.cargo.site/w/1000/i/02dbe903643432c7766460df79ea49bf4dc6e8231dceeece20c1bb5713fbfa9d/1800Daytime.jpg" /> <img width="1000" height="1329" width_o="1000" height_o="1329" data-src="https://freight.cargo.site/t/original/i/a2a89b678e0299f7a8cfdb75eca41361d22542044fff8a40c92e8373b79dfa8e/1800Nighttime.jpg" data-mid="209158249" border="0" src="https://freight.cargo.site/w/1000/i/a2a89b678e0299f7a8cfdb75eca41361d22542044fff8a40c92e8373b79dfa8e/1800Nighttime.jpg" /> https://xavierlalannetauzia.com/Go-America Thu, 25 Apr 2024 18:54:08 +0000 Xavier Lalanne-Tauzia https://xavierlalannetauzia.com/Go-America &nbsp; <img width="1244" height="700" width_o="1244" height_o="700" data-src="https://freight.cargo.site/t/original/i/1a010f1d448befe759fb6e6b63073c08bf84a978e99525d48ab57739d41fc925/GoAmerica-16x9-Header-ezgif.com-optimize.gif" data-mid="210174580" border="0" src="https://freight.cargo.site/w/1000/i/1a010f1d448befe759fb6e6b63073c08bf84a978e99525d48ab57739d41fc925/GoAmerica-16x9-Header-ezgif.com-optimize.gif" /> Go AmericaRole:Art Direction, Design Go America - A once in a lifetime project where Geico and VICE sent a small team around the United States to create a travel guide that explores some of the more eccentric road trip options. We stopped across strange and beautiful sights, attractions and met some wonderful characters along the way. My role was to form the general art direction, layout the websites and create illustrations. It was a massive pleasure working closely with our photographer Julian Master.&nbsp;︎︎︎Photography: Julian Master︎︎︎Creative: Joe Burger︎︎︎Words: River Donaughy, Lauren Oyler <img width="1300" height="762" width_o="1300" height_o="762" data-src="https://freight.cargo.site/t/original/i/6b83b68332c2989cca3b200412db4520044e7ac3afa508195114570772eb4f91/GoAmerica-Web-Home.jpg" data-mid="209983243" border="0" src="https://freight.cargo.site/w/1000/i/6b83b68332c2989cca3b200412db4520044e7ac3afa508195114570772eb4f91/GoAmerica-Web-Home.jpg" /> <img width="1300" height="762" width_o="1300" height_o="762" data-src="https://freight.cargo.site/t/original/i/7fef08bf35551cebec3960ef71bd4c58ad66d510483f97a1fb9b7e03bda36a94/GoAmerica-Web-Cassadagga.jpg" data-mid="209983242" border="0" src="https://freight.cargo.site/w/1000/i/7fef08bf35551cebec3960ef71bd4c58ad66d510483f97a1fb9b7e03bda36a94/GoAmerica-Web-Cassadagga.jpg" /> <img width="1300" height="762" width_o="1300" height_o="762" 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data-src="https://freight.cargo.site/t/original/i/95c833b3975edec910b05fb452f6d4630dd377644b922f3fde3212c9ce2cd315/EnchantedForest-1.jpg" data-mid="209764850" border="0" src="https://freight.cargo.site/w/1000/i/95c833b3975edec910b05fb452f6d4630dd377644b922f3fde3212c9ce2cd315/EnchantedForest-1.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/955194cf3aefac640f31b0f6c3e350125fbf07bf8904674bde5fbd2f8182f676/GoAmerica4-25.jpg" data-mid="209764867" border="0" src="https://freight.cargo.site/w/1000/i/955194cf3aefac640f31b0f6c3e350125fbf07bf8904674bde5fbd2f8182f676/GoAmerica4-25.jpg" /> https://xavierlalannetauzia.com/Black-Lips Wed, 24 Apr 2024 21:27:47 +0000 Xavier Lalanne-Tauzia https://xavierlalannetauzia.com/Black-Lips <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/e563f58c7bbf7b201ce5b444ea00f6e3a314de12abd9ba83a5953868f071d6dc/Black-Lips-Transparent.gif" data-mid="210992832" border="0" src="https://freight.cargo.site/w/1000/i/e563f58c7bbf7b201ce5b444ea00f6e3a314de12abd9ba83a5953868f071d6dc/Black-Lips-Transparent.gif" /> Black Lips...Sing In A World That’s Falling ApartRole:Design, Packaging Design Created the packaging, album, special edition poster and singles artwork for the Black Lips new album. I worked closely with Zumi and Cole from the band on the look and feel. 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