NBA Vote Early!

Role:
Branding, Design, Experiential
I led the creative direction and visual identity for a multi-city NBA festival series in Detroit, Milwaukee, and Philadelphia. To mobilize 100,000 voters, I developed the environmental graphics and digital campaigns for the tour. I managed the brand narrative across all physical activations, featuring headliners like Lil Baby and Lil Uzi Vert, to turn civic data into a vibrant community experience

© 2026 Xavier Lalanne-Tauzia