XAVIER
LALANNE-TAUZIA

Munchies & Friends
Role:
Art Direction, Design, Experiential

Working with Cholula and VICE Munchies, I was the creative lead for Munchies & Friends, a series of dinners at venues like Roberta’s and Franklin BBQ. I built the visual system for the entire campaign and curated the photography team to ensure the digital content and physical event materials felt cohesive, culturally relevant, and true to the Munchies brand.