RED. SET. GO BUSHMILLS TOUR
Expanding the Bushmills campaign into IRL experiences across the United States.






CREDITS
TITLE
ROLE
CREATIVE
CLIENT
AGENCY
YEAR 
LOCATION
Red Set Go Tour
Art Director
Jenny Held
Bushmills 
VICE+
2021
New York City
DESCRIPTION
Building from the Bushmills Red Set Go campaign, we were tasked with creating a 10 city dive bar tour across the US with Irish band Kid Karate. The tour included set dressing each venue, merchandise, an online hub and creating social media content to promote the tour.



© 2022 Xavier Lalanne-Tauzia. All Rights Reserved.