XAVIER
LALANNE-TAUZIA

Rebrand and identity system for the BBC. Developed in partnership with BBC Studios, DayJob and Wolff Olins.

Keeping the iconic logo as our anchor, we introduced a four-tier hierarchy to organize the portfolio. This system distinguishes the master brand from active newsrooms and specialized hubs, using color to signal live editorial functions and the logo as a signature of quality for specific genres.

We retained the BBC Reith typeface but refined its application for tonal clarity. A sharp division between serif and sans serif allows the system to adapt to the subject matter, pivoting from serious investigative journalism to lighter lifestyle content.

The framework translates the BBC’s core pillars into a modular architecture. By turning the signature blocks into a storytelling tool, the identity can crop imagery, anchor typography, or stage editorial debates with precision. We paired this structure with a humanist art direction that favors gritty, authentic snapshots over polished aesthetics. To ensure the interface feels urgent and authoritative, we used a disciplined kinetic language built on sharp transitions rather than fluid curves.

Digital Channels

The system allowed us to scale from one news stream to over 15 global FAST channels. By using a consistent set of rules, we can launch new shows and channels instantly, ensuring everything is digital-ready the moment it's created.

We launched an engagement led pay model that targets frequent readers while keeping public safety news free. The marketing avoids high pressure tactics, relying on the same design discipline and factual tone as our journalism.