XAVIER
LALANNE-TAUZIA

Athena Club: Razor Drop Off

Role:
Design, Experiential

I led the creative direction and spatial design for Athena Club’s first brand activation, a razor exchange pop-up in NYC. I translated the brand’s digital aesthetic into a physical space, conceptualizing the layout and designing all on-site signage. I worked directly with fabricators to build the custom environment, ensuring the final execution maintained a clean, minimalist tone for the brand’s live debut.